Property & Casualty Insurance

Customer Analytics and Marketing powered by advanced AI platform for Personal Lines Insurance

ICAAM – Insurance Customer Acquisition, Augmentation & Marketing for P&C Insurers

To adapt to the demanding market in personal lines of business, insurance companies need aggressive marketing strategies for existing customer retention & new customer acquisition. ICAAM helps insurers gain API-driven predictive analytics, integrated customer insights for effective interaction and AI capabilities for customer data analytics.


Digitally Transforming the P&C Insurance Industry

Customer acquisition cost in P&C insurance is at least 40% higher than any other industry. With changing customer expectations and evolving market space, insurers need to deliver tailored offerings by predicting customer needs accurately. Customer acquisition is expensive; therefore, losing an existing customer is an unacceptable cost. The solution lies in leveraging insurance data to drive new customer acquisition and customer retention. Saama Analytics’ advanced AI platform reduces customer churn, boosts policy renewal rate, and increases cross-sell and upsell up to 4 times.

Success with New Customers Acquisition
Increased Customer Retention
Lower Customer Acqusition Cost
Months to

Insurance Customer Acquisition, Augmentation, and Marketing for Personal lines

ICAAM is an API-driven, AI powered platform for proliferating customer acquisition, augmentation through proficient marketing analytics & actionable insights.

Enables insurers to drive business growth with:

  • Measurable Policy Renewal Probability
  • Increased Cross/Up-Sell Propensity
  • Most Cost-effective Package Recommendation
  • Effective Customer Segmentation for Enhanced Marketing Strategy

Insurance Data & Analytics Platform

An encapsulated data & analytics platform focused on digital transformation & providing relentless enablement of user experience through self-service analytics for P&C Insurers.

Enables Self-service Analytics with:

  • Pre-defined Algorithms for Predictive Analytics
  • Advanced Self-serve Reporting Capabilities
  • API-based Data Consumption Interface
  • Configurable for Various Personas

Ready to Experience the Power of Customer Analytics?

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